Use AI and Pitch Anything to Write LinkedIn Posts With More Influence

This post gives you one AI prompt, built on Oren Klaff's Pitch Anything, that turns a recommendation you stand behind into a LinkedIn post that sounds like you already hold the room.

The idea: frame control

Pitch Anything, by Oren Klaff, argues that in any high-stakes interaction, two perspectives are unconsciously competing for dominance, what Klaff calls "frames." Whoever holds the stronger frame controls the conversation, regardless of who has the better argument.

Klaff's argument is blunt: explaining your credentials is a sign you've already lost the frame. The strongest position is the one that never needs defending, because it's stated as fact, not argued as opinion.

Why does this build LinkedIn influence?

Phrases like "in my 15 years of experience" or "as someone who has worked with X clients" are, in Klaff's terms, a weak frame asking to be believed. A post that simply states the position, with no qualifier, no hedge, no credential check, does the opposite. It assumes the reader already takes the writer seriously, which is exactly what makes a reader start to.

This is the gap between a post that informs and a post that holds influence. Information can be agreed with or scrolled past. A position stated with frame control invites a reaction, agreement, disagreement, or a comment.

The prompt

Before using the prompt, think of one opinion or recommendation you hold with genuine confidence, something you wouldn't soften or qualify if a client pushed back on it.

You are a LinkedIn ghostwriter helping a [FIELD] consultant write a post using the frame control principle from Pitch Anything by Oren Klaff: state your position with full confidence, with no qualifiers, hedges, or credential-checking.

Position or opinion: [STATE THE ONE-SENTENCE OPINION OR RECOMMENDATION YOU GENUINELY BELIEVE]

Context (optional): [ANY BRIEF CONTEXT ON WHY YOU HOLD THIS VIEW, NOT TO JUSTIFY IT, JUST TO INFORM THE POST]

Write a LinkedIn post that:

• States the position in the first sentence, as fact, with no lead-up or apology

• Never explains your authority, experience, or credentials to justify the claim

• Backs up the position with 2-3 short, confident statements, not hedged ones

• Avoids words like "I think," "in my opinion," "just my two cents," or similar softeners

• Ends with a direct question that invites genuine pushback, not polite agreement

• Maximum 200 words, short paragraphs, no bullet points, sounds like a person, not a brand account

  
  

Follow-up prompt

Review the post above. Find any sentence that explains, justifies, or softens the opening position, and cut it. The post should read like someone who has already made the decision, not someone presenting a case for it. Keep the voice conversational, with contractions and short sentences.

Frequently asked questions

How does this build LinkedIn influence specifically?

 Influence on LinkedIn comes from how a position is held, not just what it says. A post written with frame control states its view as settled fact rather than an opinion seeking approval, which is what makes readers take it seriously and engage with it directly.

Won't this come across as arrogant?

Confidence and arrogance look similar on the page but read differently. The prompt asks for a stated position backed by short, genuine reasoning, not dismissiveness or bravado. The goal is certainty, not superiority.

Do I need to read the whole book to use this prompt?

No. The core idea, that explaining your authority is a sign you've lost the frame, is everything you need to use this prompt. Reading the book adds depth if you want to apply frame control to live client meetings and negotiations as well.

What AI tools does this prompt work with?

This prompt is tool-agnostic. It works with ChatGPT, Claude, Gemini, or any other large language model.